The Problem

Women make up nearly half of all NASCAR fans, and their needs have not been met in licensed NASCAR apparel and accessories that are appropriate for women of all ages.

The Solution

The founders of TrackCouture have created a lifestyle brand designed by women to meet the needs of female NASCAR fans. The brand focuses on NASCAR licensed apparel and accessories- made for women- unlike those currently available in the market. TrackCouture products focus on driver-specific merchandise, which is appealing to a woman who wants to support her favorite driver(s). TrackCouture Girl and PitBaby offer racing themed merchandise for the smallest race fans!

Mission / Statement of Purpose

To create a stylish, high-quality female lifestyle brand for current racing and NASCAR fans and future racing and NASCAR fans.

Company Overview

TrackCouture is based in Memphis, Tennessee. TrackCouture apparel and accessories are available at www.TrackCouture.com, QVC.com, race team shops, and trackside at the TrackCouture trailer at various races! TrackCouture is a lifestyle brand focused on creating, producing, distributing, promoting, and selling ladies NASCAR licensed merchandise and racing-themed apparel and accessories. Licensed merchandise includes driver logo merchandise, as licensing agreements are made with each racing team and driver.

TrackCouture is fun, flirty, and feminine. It's sexy, sporty, and high-quality. TrackCouture helps NASCAR expand the current women's market and increase appeal to a new market. As NASCAR fans become more educated, urban, and affluent, the demand for more refined and classic merchandise increases. TrackCouture brings that image to NASCAR merchandise and the NASCAR brand. The brand appeals to women and teenage girls. TrackCouture Girl reaches the young female market while PitBaby was created for youngest race fans aged 6 - 18 months!

TrackCouture supports many women's causes, including breast cancer, women's colon cancer, women's heart disease, and women's anorexia and bulimia.

TrackCouture brings women into NASCAR by creating a community of female NASCAR fans on its website www.TrackCouture.com!

Products & Services Overview

TrackCouture, TC Girl, and PitBaby offer apparel and accessories for female NASCAR fans and racing fans! TrackCouture products are high-quality, affordable, and accessible at a variety of venues, online and in stores. TrackCouture.com is the place to find ladies' NASCAR apparel!

TrackCouture Trackside debuted at the Indy 500 on May 25th, 2008.